We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a 1 1e -factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

Online influence maximization (OIM) is a popular problem in social networks to learn influence propagation model parameters and maximize the influence spread at the same time. Most previous studies focus on the independent cascade (IC) model under the edge-level feedback. In this paper, we address OIM in the linear threshold (LT) model. Because node activations in the LT model are due to the aggregated effect of all active neighbors, it is more natural to model OIM with the nodel-level feedback. And this brings new challenge in online learning since we only observe aggregated effect from groups of nodes and the groups are also random. Based on the linear structure in node activations, we incorporate ideas from linear bandits and design an algorithm $\ltlinucb$ that is consistent with the observed feedback. By proving group observation modulated (GOM) bounded smoothness property, a novel result of the influence difference in terms of the random observations, we provide a regret of order $\tilde{O}(\mathrm{poly}(m)\sqrt{T})$, where $m$ is the number of edges and $T$ is the number of rounds. This is the first theoretical result in such order for OIM under the LT model. In the end, we also provide an algorithm $\oimetc$ with regret bound $O(\mathrm{poly}(m)\ T^{2/3})$, which is model-independent, simple and has less requirement on online feedback and offline computation.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results.

Graph neural networks (GNNs) have attracted increasing interests. With broad deployments of GNNs in real-world applications, there is an urgent need for understanding the robustness of GNNs under adversarial attacks, especially in realistic setups. In this work, we study the problem of attacking GNNs in a restricted and realistic setup, by perturbing the features of a small set of nodes, with no access to model parameters and model predictions. Our formal analysis draws a connection between this type of attacks and an influence maximization problem on the graph. This connection not only enhances our understanding on the problem of adversarial attack on GNNs, but also allows us to propose a group of effective and practical attack strategies. Our experiments verify that the proposed attack strategies significantly degrade the performance of three popular GNN models and outperform baseline adversarial attack strategies.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently.